The content in the eBook is specific to Martin’s experience with his task of helping people get followers on Twitter.  He explains that the most important things to do on Fiverr is to find creative ways to market your task, instead of doing a task well.  That makes sense.  If you look on Fiverr, there’s a huge number of people who can do the task of “gaining followers on Twitter” but only a few of them make it to the top of the search.  All of them are probably equally qualified to do the task but it’s always the one who markets their services the best that get the job.  Martin uses his task as an example for why his marketing techniques work.  These techniques can be applied to anyone else and their tasks.

The most important thing Martin explains is how he markets his task on Twitter.  I know very few people actually use Twitter, and so very few people use this marketing tactic.  He uses multiple accounts on Twitter and sets up automatic keyword replies.  What this means is that if someone, anyone in Twitter writes the following message “Hey man, how do you have so many Twitter followers”, one of Martin’s reply campaigns can pick this up, and reply with “Hey, I can help you increase your Twitter followers” and a link to the Fiverr task.  This works because the response is relevant.  Maybe out of 1000 people who type that message, 10 will click the link.  And out of 10 that click the link, maybe 1 will buy.  For other tasks, the reply campaign is different.  The concept is the same and it works.  Find people talking about a topic related to the task and introduce yourself and ask how you can help.

I believe the setting up of multiple Twitter accounts can be explained further.  For example, do all the accounts follow the same people?  I believe the multiple accounts is to get a further reach of targeted users but how do you ensure that there are no overlaps?  An updated edition would be greatly appreciated once Martin finds better and faster ways to market tasks on Fiverr.